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Lexington Medical Center Website Wins National Honors
Posted by: Jennifer Wilson, Public Relations Manager | November 15, 2011
West Columbia, S.C. – Lexington Medical Center’s website, www.lexmed.com, has won several prestigious national awards for design and content. Launched in November, 2009, the newly designed www.lexmed.com allows visitors to easily navigate their way to doctors, newborn baby photos, health information, events, classes and more. The website receives more than 50,000 hits per month.
The hospital website has been recognized with a 2011 Gold W3 Award for best redesign of a hospital website. The W3 Awards are a national competition honoring creative excellence on the web and recognizing the professionals behind award winning sites and programs.
The W3 Awards are judged by the International Academy of the Visual Arts, an invitation-only body of top tier professionals in media, interactive advertising and marketing. Members include executives from organizations including Conde Nast, Disney, Microsoft, MTV and Yahoo! The other winner in the best redesign category was Children’s Hospital of Los Angeles.
This month, representatives from Lexington Medical Center traveled to Orlando, Florida where they received three silver awards in the national Strategic Health Care Communications 2011 Web Awards for Best Health Content, Best Site Design and Best Web 2.0. Keeping good company, other winners included Brigham and Women’s Hospital in Massachusetts, Wake Forest Baptist Medical Center in North Carolina and Children’s Hospital of Colorado.
“Winning these awards has helped validate our goal of building one of the best health care sites in the nation,” said Nick Henry, Lexington Medical Center’s web producer. “Our hospital website is built around the needs, language and goals of real-world patients and visitors. In this way, www.lexmed.com fulfills Lexington Medical Center’s high standards for friendliness, compassion and the highest quality care.”
In November 2011, Lexington Medical Center launched LMC Mobile, the mobile version of the website, recognizing that nearly 73 million people access the web with a mobile browser. In addition, the hospital has seen an 8,203% increase in the number of people accessing www.lexmed.com from a mobile site. You can view LMC Mobile from any smart phone.
Lexington Medical Center, in West Columbia, S.C., anchors a county-wide health care network that includes six community medical centers throughout Lexington County and employs a staff of 5,200 health care professionals. The network also includes the largest extended care facility in the Carolinas, two occupational health centers and more than 40 physician practices. At its heart is the 414-bed state-of-the-art Lexington Medical Center, with a reputation for the highest quality care. Lexington Medical Center won "Best Hospital" by readers of The State for ten years in a row, "Best Hospital" by readers of the Free Times, "Best Place to Have a Baby" by readers of Palmetto Parent, the "Consumer Choice Award" from the National Research Corporation and the prestigious "Summit Award" from Press Ganey.