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Lexington Medical Center Wins 2012 Pink Glove Dance Video Contest
Posted by: Jennifer Wilson, Public Relations Manager | November 09, 2012
West Columbia, S.C. – Please join us on the Lexington Medical Center hospital campus on Friday, November 9, 2012 at 12:30 p.m. for a news conference with an exciting presentation regarding the 2012 Pink Glove Dance competition.
For the second year in a row, Lexington Medical Center has won the Pink Glove Dance video competition sponsored by Medline Industries, Inc. With nearly 15,000 votes and 63,000 You Tube views, Lexington Medical Center’s video beat more than 260 other entries from health care organizations in the United States and Canada to clinch the title. The contest was designed to raise awareness about breast cancer and show support for cancer survivors. After winning the 2011 competition, too, Lexington Medical Center is now a back-to-back Pink Glove Dance champion.
At a news conference on the hospital campus Friday afternoon at 12:30, representatives from Medline will present Lexington Medical Center with a $10,000 first place prize for a breast cancer charity. The hospital will then donate its prize to the Vera Bradley Foundation for Breast Cancer. The news conference will take place during the hospital’s annual Fall Celebration with hundreds of employees attending.
Lexington Medical Center has had a long-standing relationship with Vera Bradley. Joan Bradley Reedy, daughter of Vera Bradley and sister of co-founder Barbara Bradley Baekgaard, lives in Lexington County. Joan was Lexington Medical Center’s Vera Bradley representative at Becky’s Place, the hospital’s boutique for breast cancer patients, for many years. She is also a breast cancer survivor.
“Lexington Medical Center is honored to be selected as the Pink Glove Dance winner for 2012,” said Mark Shelley, LMC Director of Marketing and Pink Glove Dance coordinator. “It’s our privilege and responsibility to raise awareness about a devastating disease that millions of women are diagnosed with each year.”
Lexington Medical Center’s 2012 Pink Glove Dance featured the compelling story of Lexington Medical Center nurse Amy Kinard of Lexington, who was diagnosed with breast cancer at the young age of 34. The video was shot in our hospital and around our community – including at a highly-energized Williams-Brice Stadium, on a special pink glove skydiving adventure and inside a rock star celebration of cancer survivors.
In total, approximately 1,000 Lexington Medical Center employees danced to the Katy Perry song “Part of Me” in the video while wearing pink gloves. In addition to high energy and Broadway style choreography, there were special effects, smoke, strobe lights and more. Importantly, the dance featured several LMC employees who are breast cancer survivors; they wore pink t-shirts that say “Survivor from Day 1,” noting the strength and courage of breast cancer patients right from the time of their diagnosis. “Survivor From Day 1” was the theme of this year’s video.
“It’s more than a video contest,” said Shelley. “It’s a show of support for everyone in our community who has cancer. For that reason, we are grateful to everyone who voted for our video.”
The first Pink Glove Dance video premiered in 2009 at a hospital in Oregon. The video became so popular, Medline decided to host a national competition for videos in 2011. Lexington Medical Center has now won the first two competitions.
To date, there have been more than 3.2 million views of videos in the 2012 Pink Glove Dance competition, including more than 63,000 for Lexington Medical Center’s video. You can view Lexington Medical Center’s video on www.pinkglovedance.com
Reporters who would like to attend the news conference should be in place by 12:30 p.m. The news conference will take outside on the hospital campus in West Columbia. From Sunset Boulevard, turn onto East Hospital Drive. Make your first right. As you come around a curve, you will see a tent on your left. The news conference will take place on the far side of the tent. Reporters who would like to attend should contact Jennifer Wilson, Lexington Medical Center Public Relations Manager, at 803-447-3122. Pink Glove Dance video participants, breast cancer survivors, Medline representatives and the Vera Bradley Foundation for Breast Cancer will be available for interviews.
Lexington Medical Center, in West Columbia, S.C., anchors a county-wide health care network that includes six community medical centers throughout Lexington County and employs a staff of 5,200 health care professionals. The network also includes the largest extended care facility in the Carolinas, two occupational health centers and more than 40 physician practices. At its heart is the 414-bed state-of-the-art Lexington Medical Center, with a reputation for the highest quality care. Lexington Medical Center won "Best Hospital" by readers of The State for ten years in a row, "Best Hospital" by readers of the Free Times, "Best Place to Have a Baby" by readers of Palmetto Parent, the "Consumer Choice Award" from the National Research Corporation and the prestigious "Summit Award" from Press Ganey.