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Valentine’s Day News Conference: A “Sweetheart” of a Health Campaign
Posted by: Jennifer Wilson, Public Relations Manager | February 11, 2013
West Columbia, S.C. – Please join Lexington Medical Center and the American Heart Association inside the South Carolina State House on Thursday, February 14, 2013 at 10:00 a.m. for a special Valentine’s Day news conference focused on heart health. LMC and the AHA will announce details of their partnership for “The Midlands Goes Red with Lexington Medical Center,” a heart disease awareness campaign designed to promote heart health for every body.
In “The Midlands Goes Red with Lexington Medical Center campaign,” more than 200 Midlands businesses have signed up to decorate their storefronts for the month of February with a kit provided by LMC and the AHA that includes window decorations, items for employees, giveaways and educational information about heart disease. There was no cost to participate.
“We believe business leaders in our community can help to bring awareness to the high rate of heart disease and stroke in the Midlands, and help move our state away from its high rate of cardiovascular disease,” said Barbara Willm, vice president of Community Relations at Lexington Medical Center.
Cardiovascular disease is an epidemic in South Carolina. One out of every 3 deaths in our state is related to cardiovascular disease. According to the American Heart Association, each year in South Carolina 9,000 people die from cardiovascular disease and 2,000 people die from stroke. Life expectancy in the United States would rise by 7 years if all forms of major cardiovascular disease were eliminated.
Participating businesses in The Midlands Goes Red with Lexington Medical Center campaign include Craig Reagin Clothiers in Lexington, American Floral and Jo-Lins Bridal in Irmo, and Wray Volkswagen in Columbia.
During the news conference, Lexington Medical Center cardiologist Dr. Stanley Juk, Jr. will speak about the prevalence of heart disease in South Carolina and ways to prevent it. In addition, an Irmo business leader who suffers from heart disease will speak about her experience. There will also be information about participating businesses in the campaign, and information on interview availability with them after the news conference.
Valentine’s Day may be about candy, flowers and telling people we love how much we care about them. But there’s no better gift on this holiday than to learn about ways to keep our hearts healthy. In South Carolina, it’s more important than ever.
Heart disease takes a life every 39 seconds – mothers, fathers, siblings, spouses and friends. And it’s not just a man’s disease – more women than men die of heart disease each year.
Lexington Medical Center hopes that with help from our community’s business leaders, we can move away from this dangerous course and steer toward a healthier future.
Go to www.MidlandsGoesRed.com for more information.
News reporters and photographers who would like to provide coverage of the news conference should be inside the State House at 10:00 a.m. on Thursday, February 14th. The news conference will begin at 10:00 a.m. If you have questions, please contact Jennifer Wilson, Lexington Medical Center Public Relations Manager at 803-939-4512 or 803-447-3122.
Lexington Medical Center, in West Columbia, S.C., anchors a county-wide health care network that includes six community medical centers throughout Lexington County and employs a staff of 5,900 health care professionals. The network also includes comprehensive cardiovascular care, an occupational health center, the largest nursing home in the Carolinas and more than 60 physician practices. At its heart is the 414-bed state-of-the-art Lexington Medical Center, with a reputation for the highest quality care. Lexington Medical Center won “Best Hospital” by readers of The State for ten years in a row, “Best Hospital” by readers of the Free Times, "Best Place to Have a Baby" by readers of Palmetto Parent, the "Consumer Choice Award" from the National Research Corporation and the prestigious “Summit Award” from Press Ganey for outstanding patient satisfaction.