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Lexington Medical Center Debuts 2010 Holiday Commercial
Posted by: Jennifer Wilson, Public Relations Manager | November 24, 2010
West Columbia, S.C. – Lexington Medical Center is pleased to debut its 2010 Holiday Commercial. You can view the 60 second spot by going to the hospital’s You Tube Channel at www.youtube.com/lexingtonmedical or on television stations across the Midlands of South Carolina beginning on Thanksgiving Day.
This year’s commercial pays tribute to the enthusiasm that many of us display during the Christmas season in decorating our homes. In a humorous and satirical way, the commercial depicts spirited holiday decorators injuring themselves while hanging wreaths, moving boxes and rigging lights. In the commercial, each of the characters ends up in our hospital’s Emergency Department for treatment.
“The commercial is designed to reflect the lighter side of the holiday season,” said Mark Shelley, director of Marketing at Lexington Medical Center. “We hope it will make people laugh.”
In real life, Lexington Medical Center’s Emergency Department is the second busiest in South Carolina, treating more than 90,000 patients each year.
Lexington Medical Center has received national attention for its innovative print, TV and billboard advertising campaigns in the last several years. In addition, its newly redesigned Website, www.lexmed.com, has recently earned two national awards for excellence in hospital Website design. To learn more, visit www.lexmed.com or the hospital’s blog, blog.lexmed.com. All of the campaigns are designed and executed by Lexington Medical Center’s Marketing department.
On behalf of the entire Lexington Medical Center family, our best wishes for a happy and healthy holiday season.
Lexington Medical Center, in West Columbia, S.C., anchors a county-wide health care network that includes six community medical centers throughout Lexington County and employs a staff of 5,200 health care professionals. The network also includes the largest extended care facility in the Carolinas, two occupational health centers and more than 40 physician practices. At its heart is the 414-bed state-of-the-art Lexington Medical Center, with a reputation for the highest quality care. Lexington Medical Center won "Best Hospital" by readers of The State for ten years in a row, "Best Hospital" by readers of the Free Times, "Best Place to Have a Baby" by readers of Palmetto Parent, the "Consumer Choice Award" from the National Research Corporation and the prestigious "Summit Award" from Press Ganey.