May 1, 2015
West Columbia, S.C. – Lexington Medical Center is pleased to announce that it has won 36 awards in the 32nd annual Healthcare Advertising Awards, a national health care marketing and advertising awards competition that judges entries on quality, creativity and message effectiveness. The contest is the oldest, largest and most widely respected healthcare advertising awards competition in the nation. The hospital received the highest number of awards of any hospital across the country, including a “Best In Show” honor.
In a field of more than 3,500 entries, Lexington Medical Center received a “Best In Show” designation for its series of heart attack commercials called “I Am A Heart Attack.” The commercials personify a heart attack and educate viewers about recognizing symptoms and receiving timely treatment. The “Best In Show” awards go to a select number of entries in the competition that showcase outstanding creativity. You can view the “I Am A Heart Attack” series on the hospital’s You Tube channel at YouTube.com/LexingtonMedical.
The hospital also earned Healthcare Advertising Awards for entries including its mobile website, heart center patient handbook, “Take 5 for Heart Health” campaign, website, flu vaccine campaign, TAVR brochure and several print advertisements. In all, there were nine Gold awards, eight Silver, three Bronze and 15 Merit awards, plus the “Best In Show.”
“I’m so pleased to see the outstanding work created in our Marketing department recognized on a national stage. Each and every member of our team contributed to these award-winning projects,” said Mark Shelley, Vice President of Marketing and Communications. “I’m extremely proud of the work we’re able to do.”
For complete lists of the hospital’s winning entries, visit http://healthcare-advertising-awards.com
I Am A Heart Attack" commercial screen shot above.
Lexington Medical Center is a 607-bed teaching hospital in West Columbia, South Carolina. It anchors a health care network that includes five community medical centers and employs a staff of more than 8,000 health care professionals. The hospital is ranked best hospital in the Columbia Metro and #2 hospital in South Carolina by U.S. News & World Report and was named one of the “Best Places to Work in South Carolina” by SC Biz News, in partnership with the South Carolina Chamber of Commerce and Best Companies Group. Lexington Medical Cancer Center is an accredited Cancer Center of Excellence and has a clinical research and education affiliation with MUSC Hollings Cancer Center. The network includes a cardiovascular program recognized by the American College of Cardiology as South Carolina's first HeartCARE Center. The network also has an occupational health center, the largest skilled nursing facility in the Carolinas, an Alzheimer's care center and more than 70 physician practices. Lexington Medical Center operates one of the busiest Emergency departments in South Carolina, treating nearly 100,000 patients each year. The hospital delivers more than 4,000 babies each year and performs more than 25,000 surgeries. Its postgraduate medical education programs include family medicine and transitional year residencies.
